Country Management · Events · Social Media · Community

The Scotch Malt Whisky Society

A global whisky club. A distinctive German presence. A community that keeps growing.

Our role

Founded in Edinburgh in 1983, The Scotch Malt Whisky Society is the world’s largest whisky club, specialising in exclusive single cask whiskies.

Since 2016, we have served as Country Manager for Germany, overseeing the Society’s presence in the market. We manage a team of ten Brand Ambassadors, represent the brand at whisky fairs, look after the German partner bar network and serve as the point of contact for more than 1,500 members.

SMWS single cask whisky bottle in the Scottish landscape

Each year, we organise around 150 whisky tastings across Germany, ranging from intimate gatherings of 20 people to larger events with up to 80 participants.

Guest nosing whisky at a Scotch Malt Whisky Society tasting

Guest at a Scotch Malt Whisky Society tasting

We also lead marketing and social media in Germany, translating the international brand world into distinctive local campaigns and initiatives.

SMWS whisky bottle with colourful flavour cues on a pink background

SMWS single cask whisky bottle with fruit and honey cues on a purple background

SMWS single cask whisky bottle with citrus, rose and vanilla cues on an orange background

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