Market Development · Public Relations · Social Media · Content
Bimi Brokkoli
Five years. One unfamiliar vegetable. A nationwide success story.
Our role
For five years, we supported Bimi Broccoli in Germany – from market entry to nationwide listings at REWE, EDEKA and Lidl. Throughout this journey, we worked closely with Pfalzmarkt, Bimi’s German grower and an essential partner in building the market.
Public relations and social media formed the foundation of our work. We introduced the product, explained what Bimi is and showed how versatile it can be in the kitchen. Over the course of the partnership, we generated hundreds of media clippings.
Recipe development was another central part of the programme. We created recipes and food photography in-house and collaborated with leading German food creators including Eat This!, Zucker & Jagdwurst and Foodstories.
We also developed and delivered out-of-home campaigns, supported retail activations and initiated restaurant partnerships – turning awareness into trial, availability and lasting market presence.
